I've played a large role in refreshing Careington's content and brand strategy over the years. I've placed a large emphasis on clear, concise language that doesn't overwhelm or bore the reader. In the benefits space, writing using an economy of language can be a daunting task, however, I've proven more than up to the challenge. This couldn't be more evident than during my time reimagining Careington.com. Since Careington is a rather large benefits hub, the site is both business and consumer facing, making my content the only thing that stands between the visitor and the wrong page. In this endeavor, I have been able to not only successfully revitalize the content using SEO keywords, but also decrease bounce rates and increase conversions.
